“Your online store will make money for you even when you are sleeping”. – CRANKY BOSS
Online Presence
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An online presence in the form of a website is imperative to the success of any business.
Whether it is as simple as registering a domain name, providing information about your company, product, or service, or selling your product through an online store, every business should have one.
Informational sites can be as little as one page where you provide basic details about your company, who you are, where you are located and how people can reach you. Even if you are diverting people to your physical address or social media accounts, you must have a web address.
Searches in google for “open now near me” have grown globally by over 400%. That means that shoppers turn to google to buy things online, but they also use Google to find what they need nearby. (Source: Think With Google). This validates the importance of physical locations having an online presence. If you are not there, you won’t be seen.
Not having a presence online is almost like locking your doors and pulling down your blinds in the physical world. You are inexistent.
Getting it right though, matters.
One of your first tasks would be to select a domain name. Here is some important information on how to select and register a domain name. This is just one of the steps involved in the ultimate guide to taking your business online and going digital.
Taking your business online is a critically important step in achieving success in any business. Going online should be part of your business planning.