“Your online store will make money for you even when you are sleeping”. – CRANKY BOSS
Being online is such an important step for every business. I will try and touch on pretty much everything that was important to me and contributed to the success of my business. There is a lot to unpack, but it will be worth every word I have put into this area of my guide.
Some of the stuff we will be looking at are the following:
(You can click on any of the below headings and it will jump to that particular topic)
Having an online presence
The importance of having an online presence.
Selecting and Registering a Domain Name
What a domain name is and tips on how to choose a domain name. Some popular Domain Registration Companies:
Domain.com
BlueHost
HostGator
DreamHost
GoDaddy
Crazy Domains
Cheaper Domains
Name Cheap
Website Builders & Building a Website
Start building your website using website builders and templates. Some well known website builders are:
BigCommerce
Shopify
Wix
WordPress
Squarespace
Weebly
Hosting Companies
Where to park your website so people can access it. This is a list of well known hosting companies:
BlueHost
DreamHost
SiteGround
HostGator
WP Engine
GreenGeeks
A2 Hosting
Hostinger
FIVERR – Affordable Digital Services
An affordable business solution that connects you to freelancers for all your digital services. From small tasks like logo making, and graphic designing, to website design & building.
CANVA – Graphic Design Tool (DIY)
A great online graphic design tool intended for you as the user to create videos, logos, social media post, presentations and so much more. An easy to use tool.
Constructing Your Website Pages
How to set up your pages on your website.
GDPR Compliant: Keep up with changes to privacy rules & regulations worldwide
IUBENDA is a service that makes you compliant with European laws and keeps you up to date with your privacy policies and use of cookies and more.
Online Payment Methods
A look at ways to accept payments on your website, such as: credit cards, paypal, merchant facilities, third party gateways etc.
Surcharges on Payments
Applying surcharges on credit card payments that you accept.
Currencies
Accepting various currencies on your website.
Pricing
Product pricing
Disputes and Chargebacks
What Disputes & Chargebacks are and how to deal with them.
Tips on how to spot fraudulent transactions
Some great tips on detecting online fraud which occurs on your website/online store, and the actions to take once detected.
Types of Fraud
A heads up on the different types of fraud and how to identify them.
SEO (Search Engine Optimisation): Being seen online without paying.
What is SEO and how it works. How to choose a good SEO company. What to look out for.
Paid Advertising – Google Ads
An overview of paid advertising and driving traffic and clicks to your website.
Other Selling Platforms
Other selling platforms which can generate sales other than your website, such as Ebay, Amazon, Etsy and Social Media.
Social Media
The importance of social media in promoting your website and generating sales.
