Backhanded Apology 

In our daily interactions, apologies serve as crucial tools for resolving conflicts and repairing relationships. However, not all apologies are created equal. Some apologies come with a hidden sting, known as a backhanded apology. 

But what constitutes a backhanded apology? 

Let’s talk about what it is and its impact in various contexts such as the workplace or in a business setting. We can look at some examples to better understand its nuances, and give you some strategies for effectively responding to such disingenuous expressions of regret.

What is a backhanded apology? 

A backhanded apology is when someone says they’re sorry, but their apology isn’t sincere. Instead of truly regretting their actions or words, they might use an apology as a way to avoid taking responsibility or to manipulate a situation. It’s like saying sorry without really meaning it, and often comes across as insincere or even insulting. Sometimes it is even accompanied by that flimsy dead fish handshake.

Why do people give backhanded apologies?

People may give backhanded apologies for various reasons, and understanding these motives can shed light on why sincere apologies may sometimes be challenging for them:

  1. Avoiding Accountability: Some individuals find it difficult to admit fault or take responsibility for their actions. Offering a backhanded apology allows them to appear remorseful without fully acknowledging their wrongdoing.
  2. Preserving Self-Image: Ego and pride can play a significant role in shaping how individuals apologize. For some, admitting they were wrong or apologizing sincerely may be perceived as a sign of weakness. A backhanded apology allows them to save face while still addressing the situation superficially.
  3. Manipulation: In certain cases, people may use backhanded apologies as a manipulative tactic to control a situation or manipulate others’ perceptions. By offering a seemingly remorseful apology, they may attempt to shift blame or guilt onto the other party. This type of behaviour described could be considered a form of gaslighting. By offering a backhanded apology, the individual may be attempting to undermine the other person’s reality or minimise their feelings, thereby making them question the validity of their emotions or experiences.
  4. Lack of Empathy: Some individuals may struggle to empathize with others or recognize the impact of their words or actions. As a result, their apologies may come across as insincere or lacking genuine remorse.
  5. Conflict Avoidance: In conflict-ridden situations, individuals may resort to backhanded apologies as a means of defusing tension or avoiding further confrontation. However, this approach often fails to address the underlying issues and may exacerbate resentment in the long run.

Backhanded apology examples

Here are some examples of backhanded apologies:

  1. “I’m sorry if you were offended by what I said.” This implies that the problem lies with the other person for being offended, rather than with the speaker for saying something offensive.
  2. “I apologize, but I was under a lot of stress.” This shifts the focus from the apology to an excuse, minimizing the impact of the apology.
  3. “I’m sorry, but you have to understand where I’m coming from.” This places the blame on the other person for not understanding, rather than taking responsibility for the speaker’s actions or words.
  4. “I’m sorry, but I’m not perfect.” This deflects responsibility by suggesting that no one should expect the speaker to be perfect, rather than acknowledging their mistake.
  5. “I’m sorry you feel that way.” This doesn’t acknowledge the speaker’s role in causing the other person’s feelings, and instead suggests that the problem lies with the other person’s perception.

How to respond to a backhand apology

Responding to a backhanded apology can be challenging, but it’s important to address the issue and assert yourself. Here are some tips for responding effectively:

  1. Acknowledge the Apology: Even if it’s insincere, acknowledge the apology to maintain professionalism. You can simply say, “Thank you for apologizing.”
  2. Express Your Feelings: If the apology feels insincere or dismissive, express how you feel about the situation calmly and assertively. For example, you could say, “I appreciate the apology, but it’s important for me to discuss how your actions affected me.”
  3. Set Boundaries: Make it clear what behaviour is unacceptable to you and what you expect moving forward. This can help prevent similar situations in the future.
  4. Seek Resolution: If the backhanded apology was in response to a specific issue, work towards finding a resolution that satisfies both parties. This could involve discussing the problem further or finding a compromise.
  5. Document the Incident: If backhanded apologies become a pattern of behaviour from a colleague or supervisor, document the incidents and consider discussing them with HR or a higher authority if necessary.

How Can We Encourage a Genuine Apology?

Fostering understanding and empathy which is key component in emotional intelligence, is essential for cultivating genuine reconciliation and maintaining healthy relationships. 

When seeking an apology from someone, it’s important to let them know how their actions have hurt or upset you.

By providing the individual with a way out—a path towards genuine acknowledgment of their mistake—we encourage authentic apologies. 

Approach the situation with empathy, compassion, and openness. Communicate a willingness to listen and understand. This paves the way for mutual growth and reconciliation.

Moreover, responding to apologies with aggression or hostility often leads to defensiveness and further conflict. Choosing to engage in constructive dialogue instead of resorting to blame or attack fosters a culture of empathy and understanding, strengthening the bonds of trust and respect within relationships.

Backhand apology in the workplace

In the workplace, backhanded apologies can be particularly harmful. They can undermine trust among colleagues and damage professional relationships. For example, if a co-worker makes a mistake that affects your work, they might apologize by saying something like, “I’m sorry you got upset,” instead of acknowledging their own error. This shifts the blame onto you for being upset rather than taking responsibility for their actions.

A more effective approach might be to express genuine remorse for any misunderstandings or unintended consequences, while also taking ownership of your words or actions. For example, saying something like, “I’m sorry if my words came across in a hurtful way. That was not my intention, and I regret any pain they may have caused. Can we talk about how we can move forward from here?”

By acknowledging responsibility and expressing a sincere desire to repair the relationship, you demonstrate empathy and a commitment to resolving the issue.

Backhanded apologies can also be used by managers or supervisors in power dynamics. They might apologize for something, but their tone or demeanor suggests they don’t really believe they did anything wrong. This can make employees feel dismissed or invalidated, leading to a toxic work environment. Keeping employees motivated is critical to a positive work environment. I know that the happiness of my employees was critical to the success of my business.

Backhanded apologies with customers

We often see business owners offering backhanded apologies to customers in response to negative reviews. This can exacerbate the situation and further damage their reputation. While it may be tempting to deflect blame or justify your actions, this approach often comes across as insincere and dismissive of the customer’s concerns.

Instead, it’s essential to respond to reviews with genuine empathy and a commitment to addressing the issues raised. Start by expressing appreciation for the feedback and acknowledging the customer’s experience. Then, offer a sincere apology without qualifiers or excuses. Take the opportunity to demonstrate your willingness to make amends and improve the customer experience in the future.

Example of a backhanded apology to a customer

“We’re sorry if you feel that our service fell short of your expectations. However, it’s important to note that our team works hard to provide quality assistance to all our customers. We regret any inconvenience you may have experienced but want to assure you that our procedures are in place to ensure the best possible outcome for our clients. We appreciate your feedback and will take it into consideration as we continue to strive for excellence.”

This response appears to express regret but subtly implies that the customer’s expectations may have been unreasonable or misaligned with the company’s standards. It lacks a genuine acknowledgment of the customer’s specific concerns and fails to offer a concrete resolution to address the issue.

Example of a sincere and professional apology to a customer

“Thank you for taking the time to share your feedback with us. We’re truly sorry to hear that your experience with our product/service did not meet your expectations. Your satisfaction is our top priority, and we apologize for any inconvenience or disappointment this may have caused you. We value your input and will use it to identify areas for improvement. Please know that we are committed to delivering a better experience for all our customers, and we would appreciate the opportunity to make things right. If you’re willing, please reach out to us directly so that we can discuss your concerns further and work towards a resolution. Thank you for bringing this to our attention, and we hope to have the chance to regain your trust.”

Overall, this response exemplifies a genuine apology without qualifiers and a sincere effort to address the customer’s concerns. It shows humility, accountability, and a willingness to make amends, which are key components of an authentic apology.

Summing Up

While giving a sincere apology requires humility, empathy, and vulnerability, these qualities may be challenging for some individuals to cultivate. It’s essential to recognize that offering a genuine apology requires genuine introspection and a willingness to make amends; qualities that may not come easily to everyone. You can help them do this by being empathetic and providing them with a safe environment to extend their genuine apology. Remember, it’s not about being right, it’s about being smart

If you are in a business setting by responding thoughtfully and authentically to reviews, you can not only mitigate the immediate damage but also showcase your dedication to customer satisfaction and continuous improvement.


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